I found this Twitter (now X) thread by Matthew McGarry from GrowLetter which perfectly explains the importance of regularly cleaning your email list to increase engagement and improve sender reputation. Sender reputation is an important part of email deliverability, and…

Email marketing has become an indispensable tool for businesses to engage with their audiences, promote products or services, and build brand loyalty. However, amidst the vast ocean of emails that reach inboxes daily, there lies the risk of some recipients…

Are you tired of sending emails that never get opened? Do you struggle to get people to engage with your email content? If so, you’re not alone. Many businesses face the same challenges when it comes to email marketing. However,…

Abandoned carts are a common problem for online retailers. It’s estimated that up to 70% of shoppers abandon their carts before completing a purchase. Klaviyo is a powerful email marketing platform that can help you create an effective abandoned cart…

As a business owner or marketer, you are probably aware of the importance of email marketing. It is an effective way to reach out to potential and existing customers, promote your products or services, and build brand awareness. However, did…