How to Create an Abandoned Cart Email Flow for Klaviyo

Abandoned carts are a common problem for online retailers.

It’s estimated that up to 70% of shoppers abandon their carts before completing a purchase.

Klaviyo is a powerful email marketing platform that can help you create an effective abandoned cart email flow to recover lost sales.

In this article, we’ll show you how to create an abandoned cart email flow for Klaviyo.

Understanding Abandoned Carts

Before we dive into the specifics of creating an abandoned cart email flow, it’s important to understand why shoppers abandon their carts.

Some of the most common reasons include:

  • Unexpected shipping costs
  • Complicated checkout process
  • Concerns about security or trustworthiness
  • Lack of payment options

Understanding these reasons can help you address them in your abandoned cart email flow.

Setting Up Your Abandoned Cart Email Flow

Now that you understand why shoppers abandon their carts, it’s time to set up your abandoned cart email flow in Klaviyo.

Here are the steps:

Step 1: Create a Segment

The first step is to create a segment of shoppers who have abandoned their carts.

To do this, go to the “Lists & Segments” tab in Klaviyo and click “Create List/Segment.”

Choose “Segment” and name your segment something like “Abandoned Carts.”

Step 2: Set Up a Trigger

Next, you’ll need to set up a trigger that will send the abandoned cart email.

Go to the “Flows” tab in Klaviyo and click “Create Flow.”

Choose “Abandoned Cart” as the trigger and select the segment you created in step 1.

Step 3: Create Your Email

Now it’s time to create your abandoned cart email.

Klaviyo has a variety of templates you can use to get started.

Make sure to include a clear call to action and address any concerns the shopper may have had when they abandoned their cart.

Step 4: Add Follow-Up Emails

In addition to your initial abandoned cart email, you may want to add follow-up emails to your flow.

For example, you could send a second email a few days later offering a discount or free shipping.

Make sure to stagger your follow-up emails so you’re not bombarding the shopper with too many emails too quickly.

Best Practices for Abandoned Cart Email Flows

Here are some best practices to keep in mind when creating your abandoned cart email flow:

  • Keep your emails short and to the point
  • Use persuasive language and a clear call to action
  • Address any concerns the shopper may have had when they abandoned their cart
  • Offer an incentive like free shipping or a discount
  • Test different subject lines and email copy to see what works best


Creating an abandoned cart email flow is a powerful way to recover lost sales and improve your overall conversion rate.

By using Klaviyo’s powerful email marketing platform, you can create a personalized and effective abandoned cart email flow that will help you recover more sales and increase customer loyalty.


1. How many abandoned cart emails should I send?

It’s generally a good idea to send at least one abandoned cart email and one follow-up email. You can test sending more emails to see if it improves your conversion rate.

2. Should I offer a discount in my abandoned cart email?

Offering a discount can be a good way to entice shoppers to complete their purchase, but it’s not always necessary. You can also offer free shipping or other incentives.

3. How quickly should I send my abandoned cart email?

It’s generally a good idea to send your abandoned cart email within 24 hours of the shopper abandoning their cart.

4. Can I personalize my abandoned cart emails?

Yes, you can use Klaviyo’s powerful segmentation and personalization features to make your abandoned cart emails more personalized and effective.

5. How can I track the success of my abandoned cart email flow?

Klaviyo provides detailed analytics and reporting that can help you track the success of your abandoned cart email flow. You can track metrics like open rates, click-through rates, and conversion rates to see how well your emails are performing.

Hans Desjarlais
Hans Desjarlais

Hans Desjarlais is a seasoned tech entrepreneur with over a decade of industry experience. Faced with low open rates in his previous lifestyle software business, he dived into the complexities of email deliverability, performed rigorous testing and learned to achieve remarkable results. Now, he specializes in helping companies fix their email deliverability, avoid the spam folder and boost their email ROI.

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