Sending emails to the spam folder is every email marketer’s worst nightmare. It means your hard work, creativity, and budget are going to waste as your subscribers may never see your messages. If you’re using SendGrid to send marketing or…
The effectiveness of your email marketing efforts hinges on one critical factor: email deliverability. When your emails end up in the spam folder, they fail to reach your audience, wasting time and money. In this article I’ll help you understand…
Image alt tags (alternative text) are important for email deliverability for a few key reasons: Importance of Image Alt Tags Spam Filter Avoidance Many spam filters use image analysis as part of their detection algorithms. If an email contains images…
Email marketing remains a powerful tool for customer engagement and sales. However, the success of your campaigns hinges significantly on your emails’ ability to reach the inbox. With Klaviyo, a leading email marketing platform, there are specific strategies you can…
Setting up SPF (Sender Policy Framework) and DKIM (DomainKeys Identified Mail) records is essential for Google Workspace users who want to improve email deliverability and security. These settings help prevent email spoofing by verifying that the emails sent from your…
A common hurdle many Shopify merchants face is the frustration of their marketing and transactional emails ending up in their customers’ spam folders. This not only diminishes the impact of their messages but also undermines their efforts to engage with…
If you’re using Office 365 Outlook to send emails, there are some important steps you need to take to ensure your emails get delivered to the inbox. Email service providers like Gmail, Yahoo, and Outlook have strict spam filters to…
Let’s fix the problem of your Google Workspace (Gmail) emails going to your recipients’ spam folder. Whether you’ve recently set up a new domain with Google Workspace or you’ve been using it for some time but have just started encountering…
Email authentication is an essential aspect of modern email marketing. Without proper authentication, your emails may not be delivered or may end up in the spam folder. In this article, we’ll guide you through the process of setting up SPF…
Are you experiencing the frustrating 550 5.4.1 Recipient Address Rejected error? Don’t worry, you’re not alone. In this article, we will explore the causes of this error and provide you with a step-by-step guide to fix it. We’ll also discuss…
If you use HubSpot for email marketing, it can be frustrating to find that your emails are ending up in people’s spam folders instead of their inboxes. Understanding why this happens and taking the necessary steps to prevent it can…
Email has become an indispensable means of communication, both personally and professionally. However, every now and then, you might encounter email bounce messages that can be frustrating and confusing. These bounce messages are essentially error notifications sent back to the…
A significant challenge that email marketers face is ensuring that their newsletters reach the recipient’s inbox rather than being relegated to the dreaded spam folder. In this article, we will explore effective strategies to prevent your newsletter from going to…
In today’s digital age, email communication has become an integral part of our personal and professional lives. Whether it’s sending an important business proposal or sharing photos with loved ones, emails play a crucial role. However, the effectiveness of email…
Email deliverability is crucial for businesses and individuals alike. With the majority of communication happening online, ensuring that your emails reach their intended recipients is essential. However, there are various factors that can affect email deliverability, one of which is…
In today’s digital age, email marketing remains a crucial tool for businesses to engage with their audience. However, the success of an email marketing campaign hinges on more than just the quality of content and design. Email deliverability, the ability…
In today’s digital age, email communication plays a crucial role in both personal and professional spheres. Businesses rely heavily on email to connect with customers, clients, and partners, making it essential to ensure the deliverability of these messages. Google Postmaster…
Before diving into the importance of marking emails as important, let’s briefly understand the concept of email deliverability. Email deliverability refers to the ability of your emails to successfully reach your recipients’ inboxes rather than being flagged as spam or…
Today I want to share the results of an investigation I’ve been conducting into deliverability for alternate domain extensions which I started back in January. Let’s start with a few definitions to help you understand better. What’s a domain extension?…
Email marketing has long been a powerful tool for businesses to connect with their audience and drive engagement. However, even with a well-crafted email marketing strategy, your efforts may fall short if your emails don’t reach the intended recipients. This…
In the world of email communication, ensuring the authenticity and integrity of messages is crucial. One method that helps achieve this is by implementing DomainKeys Identified Mail (DKIM) records. DKIM records play a significant role in email authentication, preventing email…
Email has become an integral part of our lives, whether it’s for personal communication or business purposes. However, with the increasing volume of unwanted and unsolicited emails, email providers have implemented spam filters to protect users from the deluge of…
In today’s digital age, email has become an integral part of our personal and professional lives. Whether it’s for communication, marketing, or customer engagement, sending emails is a crucial aspect of any business. However, ensuring that your emails reach the…
You did your homework. You set up all your email cadences, you have a plan in place. You may even have email marketing benchmarks and metrics to meet. There’s just one problem: none of your mail is going through to…