Sending emails to the spam folder is every email marketer’s worst nightmare. It means your hard work, creativity, and budget are going to waste as your subscribers may never see your messages. If you’re using SendGrid to send marketing or…
The effectiveness of your email marketing efforts hinges on one critical factor: email deliverability. When your emails end up in the spam folder, they fail to reach your audience, wasting time and money. In this article I’ll help you understand…
Image alt tags (alternative text) are important for email deliverability for a few key reasons: Importance of Image Alt Tags Spam Filter Avoidance Many spam filters use image analysis as part of their detection algorithms. If an email contains images…
Email marketing remains a powerful tool for customer engagement and sales. However, the success of your campaigns hinges significantly on your emails’ ability to reach the inbox. With Klaviyo, a leading email marketing platform, there are specific strategies you can…
Setting up SPF (Sender Policy Framework) and DKIM (DomainKeys Identified Mail) records is essential for Google Workspace users who want to improve email deliverability and security. These settings help prevent email spoofing by verifying that the emails sent from your…
A common hurdle many Shopify merchants face is the frustration of their marketing and transactional emails ending up in their customers’ spam folders. This not only diminishes the impact of their messages but also undermines their efforts to engage with…
If you’re using Office 365 Outlook to send emails, there are some important steps you need to take to ensure your emails get delivered to the inbox. Email service providers like Gmail, Yahoo, and Outlook have strict spam filters to…
We’re excited to announce that Hello Inbox has acquired clearedin.com, a domain name previously owned by a cybersecurity startup. While we have acquired the domain, it’s important to clarify that this acquisition pertains solely to the domain name and not…
I found this Twitter (now X) thread by Matthew McGarry from GrowLetter which perfectly explains the importance of regularly cleaning your email list to increase engagement and improve sender reputation. Sender reputation is an important part of email deliverability, and…
Let’s fix the problem of your Google Workspace (Gmail) emails going to your recipients’ spam folder. Whether you’ve recently set up a new domain with Google Workspace or you’ve been using it for some time but have just started encountering…