If you’re running an email marketing campaign, one of the most important things you can do is keep your email list healthy. This means regularly identifying and removing inactive subscribers. Not only will this improve your deliverability and open rates,…
Email has become an essential tool for business communication, making it necessary to ensure that email delivery is reliable and secure. One way to achieve this is through Domain-based Message Authentication, Reporting & Conformance (DMARC). DMARC is a protocol that…
As an email marketer, you must ensure your emails are delivered to your subscribers’ inboxes. Email service providers (ESPs) use different authentication methods to identify the email sender and prevent spam. One such authentication method is the Sender Policy Framework…
If you have email hosted with GoDaddy and experiencing the frustrating issue of emails ending up in your recipient’s spam folder, we’re here to help. This issue can negatively impact your business or personal communication, as important emails may not…
Gmail is one of the most widely used email platforms in the world. However, even the best-designed email campaigns can end up in the spam folder, leaving your messages unread and unnoticed. This can be frustrating and detrimental to your…
Sender reputation and Sender Score are not very well understood, so I thought I’d shed some light on this important topic. Your sender reputation is a measure of the quality of your IP address or domain, and it’s used by email service…
When your emails end up in the spam folder, they are unlikely to be seen by your intended recipients which can lead to lower open and click-through rates, and ultimately, reduced revenue for your business. In this post, I cover…
Phishing attacks are one of the most common and dangerous cyber threats facing businesses and individuals today. These social engineering attacks trick victims into revealing sensitive information or installing malware through deceptive email messages. The consequences can be severe, from…
Spear phishing has emerged as one of the most prevalent and effective forms of cyber attacks in recent years. Unlike traditional phishing attempts that cast a wide net, spear phishing is highly targeted and personalized, making it significantly more successful.…
Data breaches have become increasingly common for businesses worldwide, especially in the United States. A recent discovery called Collection Number One highlights the severity of the issue, marking one of the largest data breaches in history with over one billion…