In today’s digital age, email marketing remains a crucial tool for businesses to engage with their audience. However, the success of an email marketing campaign hinges on more than just the quality of content and design. Email deliverability, the ability…
In today’s digital age, email communication plays a crucial role in both personal and professional spheres. Businesses rely heavily on email to connect with customers, clients, and partners, making it essential to ensure the deliverability of these messages. Google Postmaster…
Email marketing has become an indispensable tool for businesses to engage with their audiences, promote products or services, and build brand loyalty. However, amidst the vast ocean of emails that reach inboxes daily, there lies the risk of some recipients…
Before diving into the importance of marking emails as important, let’s briefly understand the concept of email deliverability. Email deliverability refers to the ability of your emails to successfully reach your recipients’ inboxes rather than being flagged as spam or…
Today I want to share the results of an investigation I’ve been conducting into deliverability for alternate domain extensions which I started back in January. Let’s start with a few definitions to help you understand better. What’s a domain extension?…
Email marketing has long been a powerful tool for businesses to connect with their audience and drive engagement. However, even with a well-crafted email marketing strategy, your efforts may fall short if your emails don’t reach the intended recipients. This…
In the world of email communication, ensuring the authenticity and integrity of messages is crucial. One method that helps achieve this is by implementing DomainKeys Identified Mail (DKIM) records. DKIM records play a significant role in email authentication, preventing email…
Email has become an integral part of our lives, whether it’s for personal communication or business purposes. However, with the increasing volume of unwanted and unsolicited emails, email providers have implemented spam filters to protect users from the deluge of…
In today’s digital age, email has become an integral part of our personal and professional lives. Whether it’s for communication, marketing, or customer engagement, sending emails is a crucial aspect of any business. However, ensuring that your emails reach the…
You did your homework. You set up all your email cadences, you have a plan in place. You may even have email marketing benchmarks and metrics to meet. There’s just one problem: none of your mail is going through to…